What's Your Brand Mantra?: Brand as Ecosystem
What's Your Brand Mantra?: Brand as Ecosystem: "Right now we're focusing so much on the customer that we've lost sight of the big picture. When we focus on the customer, we see a person out there separate from us that we need to identify, label and categorize. "
"We need to move beyond a focus on a specific department (silo mentality) to a focus on the interconnections between individuals (system mentality). What are the most critical connections in your company? Why not have VPs over key connections instead of components?"
